KLPGA Pro Hyun Se-rin, a new wind blows in the stagnant golf world with the appearance of a super rookieInist Biopharma Co., Ltd. becomes a blue chip in the advertising world as the protagonist of ‘Lalaola’
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Journalist Prologue
Just as the Earth is unstable due to COVID-19, the golf world is also unstable. Korea's women's golf is recognized by everyone as one of the best in the world. However, numerous competitions were canceled, and the schedule for the second half of the competition was also uncertain, so there was no opportunity to check the results of practice. In particular, the rookies are disappointed.
The fact that there have been a particularly large number of reports seeking to publicize the names of rookies to this magazine means that opportunities for media exposure have decreased accordingly.
Accordingly, this paper would like to select ‘super rookies’ and conduct semi-interviews. Our country’s golf is already world-class. However, we are carrying out this project in the hope that a new wind will blow in the golf world, which has been stagnant due to COVID-19.
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Inist Bio Pharmaceutical Co., Ltd. and ‘Jeju Girl’ Hyun Serin, the second Hyun Serin
At this time, the players' training plans are already available to reporters. However, since they cannot go overseas this year, most players are choosing the countryside or Jeju Island as their training destination. As a result, you can often meet famous pros at golf courses across the country.
Although we like interviews with famous pros, we believe that selecting rookies who fit our readers' criteria and conducting semi-interviews and lesson filming is meaningful from the perspective of discovering new players.
In this issue, we decided to meet Hyun Se-rin, a Jeju girl who recently received sponsorship from Inist Biopharmaceuticals Co., Ltd. (CEO Cho Nam-chun, hereinafter referred to as Inist).
She was worried about Hyun Pro, who was coming from Jeju, because it rained so heavily on the day she was supposed to meet at ‘Bears Best Cheongna GC’ in Incheon. She is cautious due to COVID-19, and although it is burdensome to conduct interviews and filming at this time, she cannot sit still forever, so she decided to proceed without hesitation.
Pro Hyun Se-rin is one of the rookies who receives the most love calls these days. As part of Sports Intelligence Group Co., Ltd., her team is Daebang Construction, and she signed a sponsorship contract with Inist on April 24th.
As she watched Hyun Pro's shots, she reminded her of Pro Pak Se-ri's shots. Seeing as the names are similar, it feels like he will be the second ‘Hyeonseri’.
hazing
This year, 20-year-old professional Hyun entered Korea National Sport University. The current pro, who says she is becoming familiar with computers through online classes instead of her newbie liveliness, said she was runner-up twice in the 2018 European Women's Professional Golf Tour (LET) and won two gold medals in the women's golf individual and team events at the National Sports Festival that year. It began to attract attention in the women's golf world.
She kept the momentum going and won Game 16 of the 2019 KLPGA Dream Tour, putting her 13th on the money list and earning her a full seed on the 2020 KLPGA Regular Tour. This year, 2020, a few games were held under overall difficult circumstances.
Among them, she placed 15th at the 42nd KLPGA Championship and 4th at the KLPGA McCall Yongpyeong Resort Open with SBS Golf.
According to AGB Nielsen, a viewership rating research agency, the viewership rating for the final third round, which was broadcast live by SBS Golf on the 3rd to 5th, was 1.164% (hereinafter based on paid households in the metropolitan area). The average viewership rating for the three-day competition was 0.698%, which is the highest viewership rating ever for this competition that first started in 2015.
The current professional, who has made a solid debut through this competition, is worried about how she will handle the remaining competitions in the second half of the year. She is a current professional who sets new records at every competition, and she is so serious that it does not seem like she is just out of her teens.
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Q. Do you have a role model?
A. There is nothing specific, but my role models are professionals who turn my weaknesses into strengths.
Q. Hobbies other than golf
A. My hobby is watching cartoons, movies, and animation.
Q. Isn’t it difficult to get around in Jeju?
A: It's okay. It's become a habit, so I'm getting around without any trouble.
Q. What do you think is the charm of golf?
A. It's really hard and tiring, but I can't forget the excitement when my efforts succeed, so I think that's the charm of golf.
Q. Is there a celebrity you would like to meet?
A. I’m really into the drama ‘It’s Okay to Not Be Okay’ these days. So I want to meet Seo Ye-ji, the female protagonist in it. I've liked her for a long time, Seo Ye-ji, but these days she looks cooler and prettier in dramas. So I want to meet and talk in person.
Q. My closest golfer
A. This is Jo Hye-rim’s professional show. We became close friends after seeing her often at competitions. We are the same age and we communicate well.
Q. What are you focusing on these days?
A. I am focusing on short game practice. I am also correcting the parts that are wrong in the shot and refining more detailed parts. There is the Jeju Samdasoo Masters competition next week, and I hope to see good results for my efforts at the competition.
Q. When did you start playing golf?
A. I have loved all sports since I was young. I played tennis until I was in 4th grade, then started playing golf at my father's recommendation, but at first it wasn't fun so I quit. Then, when I was in the 5th grade, at the recommendation of my father, I started practicing little by little at a practice range near my house, and here I am.”
‘Lalaola’ by Inist Biopharmaceuticals, a company with a banner
HyunPro, who signed a sponsorship agreement with Inist on April 24th, is currently enjoying the highest stock price, as acknowledged by others. Accordingly, by joining hands with Inist Bio, we are promoting Inist’s ‘Lalaola’ drink by drinking it directly. ‘Lalaola’, as the name suggests, is a dual-action drink that increases energy and relieves fatigue as if you were flying. This drink, developed three years ago, has spread through word of mouth and is already attracting many golfers, athletes, and travelers.
‘Lalaola’ is a unique name and easy to remember. It can be taken by people over 12 years of age. One bottle a day can be purchased at a pharmacy as a general medicine that helps relieve fatigue, recharge vitality, and help with functional incapacity.
When the reporter looked at the ingredients, it contained 5,000 mg of arginine and aspartic acid as amino acids, the highest content in Korea. Inist Bio Pharmaceutical Co., Ltd., whose name may sound unfamiliar, was an innovative company that manufactured and exported hospital prescription drugs such as antibiotics and high blood pressure drugs. The current professional says that he drinks this drink every day because it is easy to carry around and the feeling is definitely different when drinking it and when not drinking it. During competitions, he drinks it before and after the game.
“First of all, it’s delicious. Would you say it’s a taste that doesn’t burden you? “I can feel the difference between drinking it and not drinking it, so now I drink it all the time,” he said.
Inist also produces ‘Puremay’, a natural cosmetic product related to skin, and through word of mouth, it has created a fan base by emphasizing the image of clean bio as a ‘good cosmetics’.
Meanwhile, Inist is known as a company with the right intentions, having sponsored the Industrial Bank of Korea's Altos volleyball team and international women's soccer matches. We are looking forward to the compatibility between Inist and Hyun Se-rin, a professional player from ‘Jeju Girl’ who is breaking the record in terms of price.
target
Pro Hyun Se-rin's goal this year, like everyone else, is to win the season. In addition, Hyun Se-rin, a confident rookie who really wants to win Rookie of the Year. This paper expects pro Hyun Se-rin's success in the future and would like to publish articles highlighting it. We hope that it will receive a lot of love from golfers around the world as Jeju’s treasure and pride.
![]() ▲ Iron full swing |
![]() ▲ Driver full swing |
PROFILE
Date of birth 2001. 03.14 (19 years old)
Education: 1st year student at Korea National Sport University, Department of Physical Education
Affiliation: Sports Intelligence Group
Affiliated team: Daebang Construction Golf Team
Debut Obtained full seed in 2020 KLPGA regular tour
Major competition results
2020 KLPGA McCall Yongpyeong Resort Open with SBS Golf 4th place
Won the 16th round of the 2019 KLPGA Gunsan CC Dream Tour
2019 KLPGA 2019 Muan CC All For You Dream Tour 10th round 4th place
2019 KLPGA 2019 Muan CC All For You Dream Tour 9th round 3rd place
2019 KLPGA Tobaek won the 4th round of the Baekje CC Jump Tour
2018 National Sports Festival individual and team gold medals / Jeju Island overall winner
2017.18 Korea National Golf Team Standing Army
2018 Ladies European Tour Thailand Championship runner-up
2018 Ladies European Tour Estrella Damm Ladies Open Runner-up
Venue Sponsorship Bears Best Cheongna GC
Data provided by Inist Bio Pharmaceutical Co., Ltd./Sports Intelligence Group Co., Ltd.
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